The Challenge - Do you have a web site now, or know a colleague with a site?  When is the last time new web site content was added.  Or, how often does your web site content change to reflect new things happening in your profession or business?  Perhaps you’ve developed a new service, or an enhancement of services you already offer.  We all read that Search Engine Optimization, or SEO, for a web site is enhanced by new or changing content.  So why do so many refer to a normal web site as “static?”  Many just sit there after they’re published, with few if any content changes or additions over long periods.  We should want to approach our prospects and site visitors with: